When Lambo? Lamborghini Launches Blockchain-Based Collectible Stamps


Lamborghini, a famous Italian manufacturer of luxury sports cars, continues to utilize the Blockchain in its corporate operations. Among the latest technology developments, the well-known brand is applying blockchain to digitize its collectible stamps.

Lamborghini is launching its first collectible digital stamps, the “Automobili Lamborghini Collection.” Powered by blockchain technology, the new collection is a series of collectible digital stamps dedicated to the history of the world’s most iconic luxury brand cars.

The first stamp from the Automobili Lamborghini Collection is devoted to the Huracán EVO RWD Spyder, a new model unveiled in May 2020, the firm officially announced on May 14. The announcement comes shortly after Lamborghini restarted production on May 4, following a temporary suspension of company activities amid the COVID-19 pandemic.

Lamborghini partners with local DLT-powered collectible startup

In order to deliver its new collectible digital stamps, Lamborghini partnered with a local blockchain collectible startup known as Bitstamps. The first Huracán EVO RWD Spyder stamp is already available by downloading the Bitstamps.app on iOS. The stamp will be issued in a limited and numbered edition of 20,000 pieces.

By using blockchain technology, the popular car brand intends to ensure history and uniqueness of each stamp, which represents a “single” digital object, Lamborghini said. After a Bitstamps-powered digital Lamborghini stamp is purchased, it will be available for reselling, the firm elaborated, stating:

“The stamp can be purchased, collected, or resold exactly like a paper stamp. The collection works exactly the same way: you can admire it, check its progress, give stamps as a gift or resell them.”

As specified on Bitstamps.app, the price of the Huracán EVO RWD Spyder stamp accounts for 9.90 euro as of press time. It is not immediately clear what types of payment methods would be available to buy the stamp on the platform. Cointelegraph reached out to Lamborghini and Bitstamps to learn more details about the matter. This story will be updated should they respond.

Blockchain is increasingly used to authenticate collectibles

Blockchain technology has found implementations in digitizing artworks and sport-related collectibles, as well as collectible digital stamps. In June 2019, the Austrian Post also released a line of blockchain-certified collectible stamps. Apparently, the digital stamps by the Austrian Post became the first stamps in the world to be authenticated via blockchain technology.

Lamborghini’s blockchain-enabled digital stamp is not the company’s first development involving blockchain technology. Last year, Lamborghini deployed Salesforce Blockchain to authenticate heritage Lamborghini cars.

The community also cites the Lamborghini brand in the popular community-centric phrase, “When Lambo?”. Often referred to as one of the most used phrases in the crypto space (alongside “When Moon”), the phrase has become a symbol of the crypto boom promising users fast riches through cryptos like Bitcoin (BTC).