Why the ICO Boom in China Refuses to Die – Cointelegraph Magazine


For many people involved in the international crypto space, the idea of throwing valuable Ether tokens at comically named blockchain projects in anticipation of unworldly profits now seems a laughable and distant memory. 

There is little doubt that what we experienced with the 2017-2018 Initial Coin Offering (ICO) mania was a once-in-a-generation phenomenon, the somber aftermath of which will perhaps live longer in the memory than the euphoria of December 2017. 

In hindsight, one cannot help but wonder how investors were naïve enough to believe in all those grandiose claims of blockchains solving every imaginable problem in the world, or how they thought they could get into an ICO token listing early and get out in profit with impeccable timing.

While the crypto industry in the West has seemingly matured since those wild days, with a growing focus on institutions and innovative trading products, the landscape remains quite different in China. 

Despite all the lessons learned from 2017-2018 and growing sophistication among retail investors, various crypto-related Ponzis, MLM schemes, and pump-and-dumps are still very much alive in China today. Even for a seasoned observer of the China crypto scene who has seen the recurring themes, this can still be baffling. Considering the magnitude of some spectacular Chinese exit scams such as PlusToken, Wotoken, and the Fcoin debacle, one cannot help but wonder – when will people learn?

Scams aplenty

Matthew Graham, the Beijing-based CEO of Sino Global Capital, regularly decrypts the Chinese crypto scene for Western Twitter users:

“Although the situation has improved somewhat, it’s unfortunate that scams and Ponzis are still a common feature of the China crypto ecosystem, “says Graham. “Many of these schemes are regional in nature, are associated with veterans of China’s P2P and MLM industries, and feature common players. The largest scams such as PlusToken make international headlines, but there are many more examples. 

For instance, an alleged scam called V-Dimension (or VDS) claimed to help users create ‘passive wealth flow.’ VDS marketed itself with a ‘V for Vendetta’ theme, complete with masks and cheesy music and lines. Keeping with the theme, ‘investors’ had to use the Tor network to access the project’s whitepaper. This VDS project even is listed on a fairly popular China-centric exchange, but needless to say it hasn’t gone well.”

Graham’s sentiment is echoed by others who are familiar with the crypto scene in China. Mr. Z, a formerly active crypto speculator in Shanghai who asked to remain anonymous, explained that “In China, we often see two main types of scams, one being illegal MLM schemes such as PlusToken, and the other being malicious pump-and-dump ICOs like many of the no-name tokens out there. 

The situation today is already a lot better than a couple years ago, with there being way fewer ICOs and it being more and more difficult for token issuing project teams to make money. Although you can still find retail investors who are interested with the hopes of making a quick buck, these people are now few and far in between compared to back in 2018.”

Chive talking

In China, the retail “bagholders” who lose money via misplaced speculation or MLM/P2P lending exit scams are pejoratively known as “leek/chives” (韭菜), and when schemers dump their tokens on these speculators the act is known as “chive cutting” (割韭菜). 

This endearing terminology is derived from the fact that when you chop off the tip of a chive, it will soon grow back again; just like the wave after wave of retail speculators driven by greed and desperation.

Mr. Z described these people as becoming increasingly elusive. “New ‘chives’ in crypto are harder and harder to find now, and a lot of the people who are still buying ICOs today are actually older ‘chives’ who either made or lost money previously who are still holding out hope for one more lucrative opportunity.

In the meantime, many of the newer MLM schemes have now moved to the third and fourth tier cities, targeting forty-plus middle-aged people with savings who understand very little about blockchain technology or the financial markets, but are still prone to being lured by the promises of quick and guaranteed returns. These ‘chives’ will typically spread the message by word of mouth with their friends and relatives, to bring more people onboard.”

Insights from Graham and Mr. Z, combined with my own experiences, paint a clearer picture of the reality in China’s crypto scene. China is a large country with significant regional divides not only in culture, food, and habits, but in the dissemination of information. The highly guerilla and agenda-driven nature of China’s crypto media space means that for many retail investors it is nearly impossible to distinguish the good information from the bad. KOLs and WeChat-based syndicate groups are very common, not dissimilar to the syndicates and paid trading groups that flourished during the peak of the ICO bubble in the West.



A while ago, an anonymous interview (in Chinese) about the inner workings of Chinese ICO market makers shed light on a business not well known to the public at the time; but the interview was quickly redacted from many crypto media publications. The lack of objective information, coupled with innate human greed and a culturally embedded appetite for speculation, seem to combine perfectly to elongate the lifespan of shady crypto projects in China.

Why ICOs Remain Popular in China

But what, specifically, is so innate to China that it drives this unquenchable appetite for speculation? For a clearer picture I spoke with Nick Niu, who is in charge of China business development for Blockstream. Niu is a Chinese citizen with a Western education, who has spent some years investing in both traditional financial instruments and crypto assets.

“First of all, Chinese retail investors not only have a huge appetite for speculating on crypto, but on all manners of assets. More accurately speaking, all manners of assets that may have the potential for asymmetrically high returns. From the early days of buying A-shares, to speculating on Pu’er tea, to Chinese aunties speculating on gold, real estate, and P2P lending, all the way to what we are talking about now, crypto.” Niu said. 

“But we have to note that this type of behavior doesn’t only happen in China – it has happened in developing countries in Europe in the 90’s and now China and Southeast Asian countries. It just looks particularly extreme in China because China has a huge population and a lot of capital, so everything is magnified.”

Niu continued, “There are many factors that contribute to this type of extreme retail speculation in China, and personally I can think of a few. 

  1. Chinese people tend to save at a more conservative rate than their Western counterparts (the national savings rate is 47% according to this report, while only two Western countries, Ireland and Switzerland, crack the top ten), which suggest that Chinese citizens may have more capital with which to speculate. Chinese people generally prefer to save money and then invest the money they’ve saved to make more money.
  2. Although the savings rate is high in China by global standards, the average salary is not. This means that despite working hard to save money, most people are not wealthy by wider standards, and this leads to a lot of people desperately wanting to get rich. When the desire to go from rags to riches is so strong, it’s more likely that people will participate in high risk high reward types of investments.
  3. Most retail investors in China are very under-educated about the financial markets, and the majority would never pass a standardized test as qualified investors. This means that they are often unable to manage risk properly, especially in the face of what might appear to be highly lucrative opportunities.
  4. The financial markets in China have not yet reached the level of maturity and sophistication found in the US and Europe, and security laws and investor protection measures are still lacking in some cases.”

Niu’s insights paint a clear picture of the internal and external factors that influence the behaviors of many Chinese retail speculators. It is verifiable with a casual perusal of Chinese crypto groups and media accounts: The general level of knowledge and interest in actual blockchain technology and decentralization ideology is quite low among retail speculators. At the end of the day, the incentives are clear when it comes to crypto — it’s all about speculation and profits, and it’s not really different anywhere.

Where are the Cypherpunks and HODLers?

Yet in the Western crypto scene, many investors are familiar with the names of cypherpunks or coding geniuses who were at the forefront of the decentralization movement. People with vision or technical aptitude who represent the expert voices of the industry, such as Adam Back, Nick Szabo, Andreas Antonopoulos, and so on. A browse around “Crypto Twitter” will also unearth swarms of highly ideological crypto participants, whether be it the “Bitcoin Maximalists,” “Eth Heads,” or the “XRP Army.” 

So where are the evangelists, the prominent personalities in the China crypto scene? Where are the “HODLers?”